India Becomes Second Largest Country For Mobile Web Usage

40 million. That’s the number of mobile internet users in India, making the country the second highest country for mobile web usage apart from the United States. The mobile web grew by over 100 percent over one year due to reduced tariffs on smart phones. In the near future, mobile internet usage in India will over take fixed internet usage just like trends in other parts of the world.

The number of advertisers flocking to use of mobile banner ads and text ads to take advantage of the exponential growth of mobile phone browsing has risen as companies like Admob, a mobile advertising platform, reports. For brands thinking about advertising on the mobile web, its is already a powerful channel that needs to be tapped. And when considering the messaging and target market of your campaigns, its essential to focus on converting those users depending on what goals are necessary for your company. Having a landing page and mobile website which is optimised for the mobile web can ensure that your mobile marketing yields results by loading efficiently to ensure a good user experience.